Danske Spil

Danske Spil - Julegavejagten

  • Gamification
  • AR
  • CRM

Increasing engagement through Christmas

Challenge: Danske Spil and Quick is known for its iconic Julekalenderskrab with approx. 2 mio. calendars being sold to Danes each year around Christmas. Last year, they were looking for a solution to increase engagement - on top of the existing calendar.

Solution: We created an AR game that could be used together with the physical calendars. Simply put, users could open the game on their phone, move it over the calendar and search for hidden packages.

Result: The campaign ran for a month and performed way above expectations. Most importantly, the campaign contributed to a record breaking turnover for Quicks online universe.

2MPhysical calenders sold
214.271Unique players
9.464Total hours spent with Quick

The Christmas Hunt Game

We have added extra gifts to this year's Christmas Calendar from Quick! Click on the link below, find your red calendar, and look for the gifts on the front page. You have one chance every day to win gift cards from Go Gift. The competition runs until December 26th - and it won't cost you anything.