For Vermouth.nu, the focus has been on how a niche category such as vermouth can be made more accessible in a digital context.
The work centers on content production, web, and concept development that brings the brand universe to life, using visual storytelling, structured digital experiences, and narrative-driven content to build relevance and meaning for a broader audience.
In parallel, strategies are explored for positioning and selling vermouth in a market like Denmark, where colder months naturally challenge traditional consumption occasions. This includes the role of social media in shaping perception, driving engagement, and building awareness across platforms.
The project reflects a broader interest in how category growth can be driven through digital storytelling, cohesive web experiences, and brand world-building across channels.
