A social media experience

What we did

Gaia is more than a cocktail bar - it’s a universe of taste, theatre, and imagination. But in a world flooded with drinks content, the challenge wasn’t just to show off pretty cocktails - it was to tell a story that people would come back for, again and again. We partnered with Gaia to build a social media presence that turns followers into fans and casual visitors into loyal regulars.

How we did it

Social media became the stage for Gaia’s storytelling. Every post, reel, and story was designed to feel like a scene from a modern fairytale - infused with magic, surprise, and a signature twist of British charm. We built a playful, vibrant visual identity using motion, texture, and tone to bring the bar’s physical atmosphere to life in the digital space. The content mix blends sharp cocktail visuals, behind-the-scenes creativity, quirky storytelling, and community interaction - all served with a dash of “Bibbidi-Bobbidi-Boo.”

How it works

Gaia’s social channels are not just promotional tools - they’re an extension of the experience. They act as a digital handshake, inviting guests into a space where cocktails meet curiosity. Through strong engagement, authentic tone, and ever-evolving content formats, Gaia’s online presence mirrors its offline magic: immersive, unpredictable, and always welcoming.